BRAND IDENTITY & COMMERCIAL MEDIA
“Your brand is the single most important investment you can make in your business.”
– Steve Forbes
In the business sphere distinctive brand identity materials are essential, especially since the advent of social media and the Internet. Fifty years ago the average city-dweller was exposed to 500 messages per day; now it is nearing 5,000. The competition is fierce for instant recognition and call to action strategies. How a company establishes its brand and visual perception can be the difference between customer engagement and the loss of sale.
The art of advertising is a series of methodical product placements designed to persuade the viewer. The reality is, without quality imagery there is not trust. Without trust there is no engagement. It is that simple — particularly if you’re marketing a high dollar product or lifestyle.
With thousands of messages bombarding viewer’s daily, effective advertisements must be the culmination of imagery that sparks imagination, communicates trust, quality, and core values to a specific audience.
For over a decade, with expert foresight, our team has helped numerous small businesses as they’ve expanded into multi-million dollar organizations and big businesses re-invented themselves generating over a billion dollars in revenue worldwide.